Tuesday, May 20, 2014

Music apps revive the radio star: How apps make the idea of celestial jukebox happen

In the 1990s, it floated as a possible game-changing idea: At the time when record executives were fraught with fear that competition from television and other emerging mediums might hurt record sales and kill radio, which was the medium that used to drive the sales, the idea of a celestial jukebox was pitched.

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Stanford Professor Paul Goldstein coined the term to describe how technology would mean exciting times ahead for music: If video could really kill the radio star, then a new medium for playing songs would resurrect him. The celestial jukebox was envisioned to give listeners access to an almost limitless wealth of past and present songs that could be played right at their fingertips.

That dream is here now. In fact, it has been making baby steps since the early part of the 21st century. People saw the rise of portable devices and websites that allow for streaming and downloading music. What followed was the birth of tablets and smartphones marketed with the promise of better, faster interaction and connection with people. Record-fast Internet speeds and the development of mobile applications allow these gadgets to deliver such promise.

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A handful of these applications allow for playing music on demand. Downloadable for a small amount or even for free, in the case of some, these online, customizable stations allow listeners to play and pause their favorite songs and discover new ones. These apps also allow users to share their playlists with their friends, making listening to music a social activity like it used to be. Really, it's like a jukebox minus the nickel slot.
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It's no wonder about half of Americans are hooked into at least one of these music streaming apps on their mobile gadgets.

Headed by Timothy Munro Roberts, Station Digital allows music lovers access to their favorite songs, right at their fingertips. Visit this blog for more information.