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| Image Source: digitaltrends.com |
For instance, musicians, whether new or seasoned, may at times find it hard to reach their potential listeners. However, music streaming is another avenue for audiences, now from all over the world, thanks to the Internet, to discover an artist’s work.
Consider the very recognizable feeling of searching for something on Wikipedia and then clicking on another interesting topic within the article. Suddenly it’s hours later and one’s read several pages of topics only tangentially related to the first. When musicians put their music in the cloud, they’re opening their work up to a whole world of people who can stumble upon their next favorite jam.
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| Image Source: pcdj.com |
Because of this and the fact that technology has made recording songs easier and more affordable, music streaming can also be seen as a means for leveling the playing field for artists. A musician who is social media savvy can have an increased fighting chance of finding an audience, even if he can’t afford an experienced public relations and marketing staff.
Streaming also another way to get fans to buy merchandise and concert tickets, both of which are where the artist’s real revenue comes in. One can think of it as advertising, in a way. Also, while streaming services’ per-song payments are lower compared to the per-song downloads, the latter is a one-time deal and the former can really add up in time.
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| Image Source: johnrhoda.com |
It’s still quite early for music streaming. With the advantages mentioned above and even more technological and business-model improvements in the horizon, more artists may soon realize how putting their music in the cloud can be a really good thing.
Musicians can share their work with the world at StationDigital, an innovative music streaming hub founded by tech entrepreneur Timothy Munro Roberts that offers a wide variety of musical genres. Visit this Twitter account for updates on music and streaming technology.
